In the heart of Lugano, overlooking Lake Lugano, stands the Maison that’s home to Io Vanessa Io, a refined, energetic, and vibrant brand undergoing continuous exploration and evolution. Its mission is ambitious and courageous: to create Magnificence, objects of excellence capable of enchanting you and making you fall in love.

The clothes and accessories created within the Maison are the refined work of the skilled hands of the artisans involved, each of whom possesses unique abilities and inimitable talents. These talents come together in their diversity to work towards the same goal: creating masterpieces, works of art that celebrate beauty.

In selecting the artisans, the Maison  is reclaiming a heritage of humanity that has been drowned out for far too long by the demand for rapid, mechanical production. Historic families of furriers, tanners, and embroiderers place their skills at the service of Magnificence.

Time also takes on value in the studios and workshops of these master artists. The masterpieces produced need care, precision, and patience.

Fur, like leather, has an enduring value: it is the longest-lasting object in the world. It is handed down as a family heirloom; it is a garment that makes history and tells its own story in the eyes of those who see the wearer. It represents an emblem or a seal, a heraldic crest to be displayed with pride and a hint of nostalgia.